AIBTM Knowledge Sessions

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The high-quality content of AIBTM’s Knowledge Programme, presented by experienced industry leaders, will provide meeting professionals with a premier three day Knowledge Programme to support their business objectives and further their professional careers.


“This year, we have created more than 50 dynamic and innovative sessions dedicated to three industry buyer categories including, association, corporate and agency meeting planners. The topics vary from Mobile Technology, Social Media Revolution and Innovation Games® to Global Healthcare Compliance, Strategic Meetings Management, Event Design and Nutrition.” said Erica Keogan, Associations and Education Manager, Meetings & Events Portfolio.

Jessica Levin, President and Chief Connector of Seven Degrees Communications, has a reputation as the “Go To” person regarding marketing, event design and anything involving trends in technology within the industry. She will be leading “Communication 2064” session.

Levin comments: “I had a look at AIBTM’s Knowledge Programme and I am absolutely over the moon to see the line-up of speakers and its relevance to the U.S. meetings industry. Now, I can’t wait to engage with the audience during my session, because Communication 2064 is not a typical session. It’s a session that is designed to get you thinking about what could be and what will be. We look at how technology is impacting buying habits and how marketers need to create products and services that are anticipatory. This session is designed to make participants a little bit uncomfortable and to open their mind to the future of communications.”

Innovative and experienced consultants, Carmen Effron and Andrea Simon, lead a workshop subject “Stop Talking About It and Start Doing It”. In the session, both will demonstrate how to become innovative by using the power of Innovation Games. The content will empower people and showcase how to solve every day problems, and create big ideas that turn into major market transformations.

Carmen Effron, Founder and President of C F Effron Company LLC, says: “Grounded in the cognitive and the neurosciences, the games engage people in a way that frees their brain from their mind-maps and associations. Play is freedom at its best and a byproduct of playing games is having fun!  As we have “serious fun” we open our minds to see, think and feel in new ways and come up with transformational ideas. The participants will have serious fun doing serious work in a collaborative environment. The principal is to play games today and innovate tomorrow.

“I am very impressed by the rich content of the educational programme of this year’s show. When I had a glance at it, I came across incredible, must attend sessions for all sectors and the topics are just a perfect blend covering all important areas for the meetings and events industry. I believe by attending these sessions it will have a strong impact on the career development of the individual delegates.” Effron adds.

Michael J. Lyons, Reed Travel Exhibitions, AIBTM Exhibition Director, concludes, “Education is key to our industry and we have once again listened close to meeting professionals from around the globe to identify their educational preferences. Therefore, we couldn’t be happier to have world-class speakers attending this year’s show. The sessions will be fresh, funky and inspiring, and surely& take meeting professionals’ knowledge to a new level.”

“At the same time, our partnership with RecertTrack, the world’s first online portal for certification and re-certification, is providing an essential tool for all delegates giving them a unique opportunity to track their industry related professional development activities, including the credits they obtain by attending the complimentary AIBTM knowledge programme. Therefore, we urge everyone to go online through and join up before the show, it is all about continued education and career development. “