Mr. Derek Hanekom, the Minister of Tourism in South Africa will be attending ibtm world for the first time. He will share his vision, news and updates on exciting events happening in South Africa in the coming months. Together with his South Africa team, he will also share some exciting news as the country has partnered with European Cities Marketing (ECM).
European Cities Marketing (ECM) aims to improve the competitiveness and performance of the leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to perform even better. And now for the first time ECM will hold a summer school in South Africa.
In attendance at ibtm world this year will also be Amanda Kotze-Nhlapo who is the Chief Convention Bureau Officer and the geographical representative for Africa to the ICCA Board.
At the 3rd Lilizela Tourism Awards in South Africa, The Minister of Tourism, Derek Hanekom said to delegates, “… the sector has proved to be very resilient. I believe this is the result of our collective determination to overcome all challenges, no matter how daunting they appear to be. Through the cumulative effect of your individual efforts we have kept the tourism flag flying high. South Africa remains a most sought after destination. A destination that offers memorable experiences of an incredibly diverse nature.”
“The tourist experience is determined by what all of us do. SA Tourism markets our country as a whole, and you market your products. The successful marketing of our diverse offerings – our vibrant cities, our beaches, our national parks, our world heritage sites, our cultural diversity, and so much more translates into the successful marketing of our country.”
Mr Hanekom noted that last year, tourism accounted for close to ten percent of all employed people in South Africa. Domestic trips increased by 11 percent in 2014 to reach a total of 28 million. Revenue from domestic tourism alone in 2014 was R26.8 billion.
South Africa Tourism has a target of reaching 18 million domestic tourists by 2020, and is working to make tourism more affordable, more accessible and more appealing.