EIBTM – Pacific World Shows Interactive Event Technology

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Pacific World

Pacific World (www.pacificworld.com), the integrated global DMC and Event Management organisation, are set to showcase latest technology that could be integrated into different kinds of events, meetings and incentives.  Pacific World will be running interactive sessions at the Pacific World booth in Barcelona, including a Reactable demonstration and two sessions with Google Glass.

Google Glass, which launched in 2012, has also received a great deal of interest amongst technology lovers within the meetings industry. The cutting edge technology offers huge potential within the meetings and events industry, as it is suited for a number of applications including team building apps and speaker prompts during conferences.

Reactable is an electronic musical instrument with a multi-touch tabletop interface. Patricia Silvio, Global Marketing Manager, Pacific World commented, “Reactable is a tool that until now has been used for alternative and electronic music festivals. This creative technology is now jumping over into the corporate world, thanks to the potential it has to reinforce branding and corporate culture during an event.”

Event attendees get a memorable experience, “This audiovisual instrument could help to enhance the brand experience during an event. Could also help to transmit specific brand values in a different and creative way”, says Silvio.

Silvio explains, “Clients will be able to try and discover a bit more about how Google Glass can be integrated in an event through live demonstrations at our stand. Some examples of how to integrate Google Glass into an event includes run a contest during a conference where attendees participate through taking their own photos and videos and uploading them directly from Google Glass to platforms including our Facebook fan page or Instagram account.”

Meetings industry professionals interested in placing outbound business into global destinations including emerging destinations can visit Pacific World at EIBTM.
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