IBTM World (formerly EIBTM) has grown during its 27 year history to be seen as the leading exhibition for the global meetings, incentives, conferences and events industry. IBTM World will take its palce as the flagship event of the IBTM Events portfolio with 8 events across the globe and owned by Reed Travel Exhibitions, part of the Reed Elsevier Group.
The final Barcelona EIBTM 2014 was in the words of EIBTM Senior Exhibition Director Mr Graeme Barnett, “An amazing success with over 15,500 delegates attending the event over the 3 days.”
“You really couldn’t miss the buzz on the show floor this year which I hope was a result of not only economic confidence but also from new initiatives such as the fact that this year exhibitors could top up their diaries with appointments they had requested with buyers – the first time we have trialed this,” commented Graeme Barnett.
EIBTM welcomed over 15,500 MICE industry professionals, an 8% increase over the previous years and 78,436 pre-scheduled appointments. With over 80% of attendees (excluding exhibitors) from within Europe, there was evidence of growing optimism as indicated by the AMEX 2015 Global Forecast suggesting that the number of meetings in Europe is predicted to increase. After event attendance figures also showed that trade visitor numbers also increased by about 8% many from Spain, confirming the country’s economic recovery.
EIBTM saw the highest number of independent Association planners attending with 67% of the 271 planners coming from individual associations and societies, overall the event saw an increase of 12% in attendance by Association Hosted Buyers helped by the the introduction of My Association | My Club with its more flexible Buyer programme. Mr Jeton Iseni, European Project Manager, European Huntington’s Disease Network, commented; “I am very pleased with the new flexibility for Association Buyers this year, especially around our appointments diary.”
In Rob Davidson’s annual Industry Trends Report, he highlighted the optimism of the mood in the U.S. meetings market as “very positive according to various studies”. Supporting this trend for business, Deanne Boynton Grupp, VP Tourism for Scottsdale Convention & Visitors Bureau commented; “it’s been the best EIBTM for many years in terms of number of appointments, quality and the diverse nationalities of buyers wanting to do business with us.”
Finally from the close of this year’s show, EIBTM is to be rebranded as ibtm world – where connections mean everything. Ibtm world will join its sister events ibtm arabia, ibtm Africa, ibtm america, ibtm china and ibtm india under the ibtm events umbrella along with AIME in Melbourne and the recently announced ICOMEX in Mexico.
Announcing the new name for EIBTM, Graeme Barnett said; “We’ve emphasised the fact that it’s a global show. Whatever markets our clients are looking to connect with, we’ve got most of the globe covered”. Together the events in the newly branded ibtm portfolio annually provide access to more than 5,000 suppliers from 100 countries, 19,000 event organisers and more than 110,000 pre-scheduled meetings take place.