ITB Asia Commits to Asia Pacific with Three-year Partnership with Singapore Tourism Board

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ITB Asia and Singapore Tourism
Dr. Christian Goke, CEO, Messe Berlin GmbH and Ms. Melissa Ow, Deputy Chief Executive of the Singapore Tourism Board at the MOU Signing Ceremony

2016 show closed today with more than 10,876 attendees over three days Singapore, 21 October 2016 – Singapore will continue to be home to the next three editions of the region’s leading travel trade show – ITB Asia. Messe Berlin (Singapore), the organisers of the event, have announced the extension of its milestone partnership with the Singapore Tourism Board (STB) from 2017 – 2019, as it looks to continue supporting ITB Asia’s impact in the region, bringing a full range of innovative travel products, services and high powered content that cater to new and growing segments in corporate, leisure and MICE travel.

This also marks Singapore as the official partner country for 2017, acting as a platform designed to showcase the best of the country to thousands of travel industry leaders from Asia and around the world. Singapore commands an enormous presence in the world today and is lauded as one of the most influential and fastest growing travel market. ITB Asia’s well-known existence here over the past eight years will continue to see the creation of seamless business connections for the industry.

The next three editions of ITB Asia will take place from 25 – 27 October 2017, 17 – 19 October 2018 and 16 – 18 October 2019.

“Next year, ITB Asia will be momentous as we celebrate the show’s 10th anniversary.  Visitors, delegates and partners can expect a dedicated ‘Corporate Travel Day’ and ‘Hotel Day’, lined up with an exciting full day of conference programmes catered to these fast-growing sectors. Our partnership with STB comes at an opportune time and we are extremely pleased to be working in collaboration with them to boost our efforts in continually making ITB Asia the region’s go-to think tank and networking platform for all players in the travel value chain,” said Dr. Martin Buck, Senior Vice President, Messe Berlin GmbH.

“We share a common vision with Messe Berlin for ITB Asia, which is to create opportunities for the Asia-Pacific travel trade industry to collaborate and grow,” said Ms. Melissa Ow, Deputy Chief Executive of the Singapore Tourism Board (STB). “ITB Asia has grown well since its inaugural show in 2008, delivering strong content and memorable experiences for delegates over the past nine years. We look forward to working with Messe Berlin to further ntrench it as the leading travel tradeshow in the Asia-Pacific region.”

The ninth edition of ITB Asia came to a close today at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore, with 846 exhibitors from 110 countries, and 895 buyers. The show also attracted more than 10,876 attendees.

ITB Asia Contact for the Asian Region
Beatrice Hua/Archanaa Raja
Ketchum Singapore
Phone: (+65) 6220 2623
[email protected] , [email protected]

For more information on ITB Asia 2016, visit www.itb-asia.com.
Dr. Christian Goke, CEO, Messe Berlin GmbH and Ms. Melissa Ow, Deputy Chief Executive of the Singapore Tourism Board at the MOU Signing Ceremony

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