Leadership Focus – MICE Arabia Congress and Employee Motivation

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Chris Roebuck

Using company incentive & events as motivational tools Dubai, 15th February 2016: Given the current challenging economic environment, organisations now understand how critical it is to get the best from their people and so try to use innovative ways to engage and motivate them. Leaders are now focused on the use of motivational tools like incentives trips and events to increase employee knowledge and performance and give them the edge over the competition. The emphasis at leading corporate organisations on utilising these platforms to drive better employee performance has never been higher.

Addressing the topic of leadership, Chris Roebuck, Visiting Professor at Cass Business School, London, explains, “With over 30 years of experience being a leader, selecting and developing leaders, as well as with studying the evidence of what works and doesn’t across the world, I have learned that the most important aspect of leadership is motivating and inspiring people. It’s about celebrating success, taking time out to review progress and brainstorming for the future, networking with peers from both inside and outside the organisation and to share professional expertise. All of these add value and increase the motivation and ability. But to get the optimum benefit, both in terms of impact and return, these activities are best delivered either in the form of an incentive trip or an event.”

He further expands, “For instance, an activity for the team to celebrate at the end of a successful week or a venue for 1000 leaders to assemble annually – is critical. Having been involved in delivering some of the biggest corporate events in the past 10 years, the main challenge for leaders to deliver something that adds value to the individuals, the organisation and which people genuinely enjoy and appreciate. If it can also help them go back to the organsiation and make a difference to deliver success then even better.” Whilst as Global Head of Leadership at UBS Chris worked on using events, both large and local, as a key part of to the successful strategy to transform organisational performance. This was so successful that is it now part of a Harvard Business School Case Study.

Chris Roebuck will be speaking at the 4th Annual MICE Arabia Congress 2016 on “Getting the best from your team: Leadership lessons to consider.” The presentation by Professor Chris, will highlight how to leverage individuals own experience and motivation as a powerful tool to get the most from your team while focusing on the effect of motivational rewards like incentive trips and the significance of events. Chris maintains that organisations and teams are increasingly recognising that even in cost conscious time, incentive trips, corporate events and professional conferences add value to the company as their the benefits multiply what is being delivered inside the organisation.

Resonating a similar line of thought, Sidh N C, Director – Projects, QnA International, the organizer of the MICE Arabia Congress, said, “The value add from corporate events and incentives cannot be ignored. Many organizations are focusing on implementing these activities to increase employee potential.”

The 4th edition of the MICE Arabia Congress, taking place on the 1st & 2nd of March at the Palazzo Versace Hotel in Dubai, will bring together thought leaders and professionals who have expertise on the Business travel, Incentives and Events industry. The agenda for the conference will provide insightful presentations and discussions on the Business travel & MICE segment while still retaining a core focus on one to one business meetings between the MICE planners and the travel & hospitality suppliers.

The 4th edition of the MICE Arabia Congress
March 1st – 2nd 2016
Palazzo Versace Dubai,
Dubai, United Arab Emirates
www.mice-arabia.com

About QnA International QnA International creates and delivers business learning and development exchange platforms through B2B conferences, bespoke events and trainings. The company also has an expertise in outsourced sponsorship sales and key account management. www.qnainternational.com

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