Malaysia CEB Event Promotion Program


MALAYSIA Convention & Exhibition Bureau (MyCEB) has launched a program aimed at supporting event planners. The new program Malaysia Twin Deal ++ (MTD++) , a global campaign is aimed to support Tourism Malaysia’s objective to welcome 28 million international tourists to the country under the Visit Malaysia Year 2014 campaign.

Targeted at international corporate meeting and incentive groups, MTD++ enables international groups of 50 or more delegates to obtain various value-added support. Following a similar concept as the Malaysia Twin Deal programme (MTD), MTD++ is essentially a double promotion aimed at both event participants and event planners.

The MTD++ program is collaborating with 31 participating hotels in Kuala Lumpur, Penang, Langkawi, Sabah and Sarawak to provide value-adding bu way of discounts on meeting packages, complimentary rooms for more than 25 paying guestrooms and free welcome amenities.

The objective is to enhance the corporate meeting and incentive group experience in Malaysia. The privileges include limited edition welcome gifts and complimentary dinners. Event Planners can receive such rewards as a vacation for two in Malaysia and an iPad mini depending on accumulative participant numbers.

Mr Ho Yoke Ping, general manager of sales & marketing, MyCEB, is quoted as saying, “Our aim is to provide more interesting options and ideas for planners, which would facilitate them to influence their clients in choosing Malaysia as their next destination (for) incentive programs”.

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