The Asia-Pacific region has been described as ‘a powerhouse’ of global tourism on the back of figures showing that countries in this part of the world experienced a collective increase in visitor numbers in July. International visitor arrivals to Asia Pacific destinations surged by over 7% year-on-year in July, according to the Pacific Asia Travel Association (PATA).
Hawaii’s tourism marketers are describing the upcoming Asia-Pacific Economic Cooperation Leaders Week Meetings as “the most important business convention in state history” — and they’re doing everything they can to make it known that Hawaii is ready to show itself as a world-class destination for meetings and conventions.
David Uchiyama, vice president of brand management for the Hawaii Tourism Authority said that meetings, conventions and incentives business have to be more heavily promoted in the marketing plans for Hawaii going forward. That all means that the hotels and activity desks get to budget their year better and chase leisure visitors to fill those blocks not already filled by business groups.
It was important that MICE operators get the message as this segment has a tendency to book further out, so the real value is not only is it a more high-yielding segment, and also allows local businesses to build a foundation of occupancy. Basically, the business travelers who come to Hawaii don’t usually time their trips to coincide with the bright-and-sunny or high-surf seasons. Some of them actually are here to get work done and share industry best practices and research, while others are here because their companies are rewarding them for a job well done back home.