Starwood’s Aloft Brand Makes Latin America Debut

Starwood Aloft

The opening of the Aloft Bogota Airport in Colombia in December 2011, and Aloft San Jose, Costa Rica opening on February 1st 2012, Starwood Hotels & Resorts Worldwide, Inc. brings its Aloft brand to Latin and Central America. Aloft offers urban-influenced, modern design and more than 55 properties now open worldwide, Aloft has enjoyed the fastest launch in hospitality-industry history and has pursued global growth.

Aloft Bogota Airport features 142 loft-like rooms, smart technology and Aloft signature amenities. For meetings and events, Aloft Bogota Airport also offers 1,054 square feet of flexible space, and the hotel is strategically located to allow guests easy access to El Dorado International Airport. Aloft Bogota Airport is part of the ultramodern Connecta Business Ecosystem, a sustainable, mixed-use real estate development including more than two million square feet of corporate offices and featuring conference spaces, food and beverage outlets, support services, and entertainment options.

Aloft San Jose is also a bold new hotel located in Lindora, one of San Jose’s most dynamic business and entertainment districts. The hotel features 150 loft-like rooms and over 1,840 square feet of meeting space. Aloft San Jose offers business and leisure traveler’s easy access to the Juan Santamaría International Airport, located a mere ten minutes away. The hotel is conveniently located in the Forum II office park, perfectly positioned for work and play near the Escazú district and across from Momentum Plaza.

Osvaldo Librizzi, President of Starwood Hotels & Resorts Latin America, is looking to  continue an aggressive expansion in destinations and markets throughout Latin America. He said. “In Bogota, Colombia and in San Jose, Costa Rica, Aloft will be a bold, new statement, bringing both business and leisure travelers a vibrant alternative for hotel stays in these key cities. South and Central America are places where Starwood looks to continue to grow, and our focus here reflects a real excitement about the future of these markets.” Starwood is accelerating its growth in Latin America, with another 15 new properties already scheduled to open by 2014. Starwood currently operates 70 hotels and resorts in 13 Latin countries, including the two new Aloft hotels.


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