Tatas-owned hospitality major Taj Group today announced rebranding its two hotels in London to promote the properties within group’s portfolio. With the rebranding, Taj Hotels, Resorts & Palaces will rebrand their two landmark properties in the city of London with prominence to ‘Taj’ branding, 51 Buckingham Gate – Taj Suites & Residences will become ‘Taj 51 Buckingham Gate Suites & Residences’; and Crowne Plaza London St. James will become St James’ Court – A Taj Hotel.
The Taj Group established their presence in the UK during the 1980s. Located in the heart of Westminster, near the Houses of Parliament, Big Ben and Whitehall, these hotels are a short walk from Buckingham Palace and St. James’ Park. St James’s Court, originally opened in 1902 and has regularly hosted royalty and Heads of State.
Speaking about the rebranding, Digvijay Singh, General Manager for Taj London properties said it demonstrated the Taj Group’s confidence in the buoyancy of the luxury hospitality market in London. “Today, the UK comprises 12 per cent of foreign tourist arrivals to India, the home market of the Taj Group. Europe is the primary source market for corporate and leisure travel across the Taj Group, led by the UK, which contributes over 2 million room nights across the group. As such, having the Taj luxury brand, produce and service offering in London is of fundamental importance to the Taj Group” .
The two properties have undergone phased renovations and further work is planned during 2014. The St James Court has 340 rooms and 21 suites, four event spaces and 13 meeting rooms, while the Taj 51 Buckingham Gate Suites and Residences has 86 suites and residencies. Both hotels will provide complimentary wi-fi, a wellness centre and a host of on-site dining options, including Michelin-star Quilon.