Reed Travel Exhibitions, provider of events in the global travel and tourism industry, announced the launch of World Travel Market (WTM) Latin America. The first World Travel Market Latin America will take place in São Paulo in April 2013, Reeds is working with the Brazilian tourist board, EMBRATUR, over a hosted buyers program for WTM Latin America.
The event will target the booming Brazilian and Latin American travel and tourism industry. It is estimated that over 33 million tourists (including those traveling between countries and into the region) will visit Latin America in 2011and risie by 5% each year.
This increase in visitors sees Latin America top the table for tourists spending over the next 10 years, rising to a spend of over US$70.8 billion in 2021.
WTM Latin America gives the Latin American internal and outbound travel industry the opportunity to heighten its already growing profile in the global tourism industry. The launch of WTM Latin America has received support from the continent’s travel and tourism industry, national, regional tourist boards and leading hotel chains.
The former president of EMBRATUR said that it would speed the creation of new tourism based businesses, with visitors being surprised by the cultural environment, the variety and quality of gastronomy, and the diversity of attractions offered by São Paulo.
The President of Turisrio (tourist board for Rio de Janeiro), said that Rio de Janeiro is blessed with an enormous variety of landscapes – beaches, islands, Atlantic rain forest very close to beautiful mountain resort towns, and also Rio, one of the most glamorous metropolises in the world.
WTM Latin America will help the State of Rio de Janeiro, already well known for its leisure tourism, to strengthen its MICE segment. Congresses, incentives, conventions and corporate meetings, technical visits are segments where the world expertise of RTE will certainly make the difference.
The São Paulo Convention Visitors Bureau (SPCVB) was enthusiastic that the event is coming to São Paulo. Thousands of visitors will have the opportunity to sample the cultural and leisure attractions of the Latin American business capital.